Lupine Skelly

Lupine Skelly, Retail Research Leader at Deloitte, offers invaluable insights into this year's holiday shopping landscape. With consumer spending expected to drop by 10%, she emphasizes the importance of conveying value to shoppers. Skelly debunks myths around Black Friday's demise and highlights how private label brands are gaining traction amid shifting loyalties. Additionally, she discusses the influence of Gen Z, the rising use of AI in shopping, and how retailers must adapt to compete not just with each other, but also with entertainment spending.