Lulu Meservey

Lulu Meservey, Founder and CEO of Rostra and board member at Shopify, dives into the art of communication for founders. She emphasizes the power of authentic storytelling and the need for direct messaging to resonate with audiences. Lulu shares unconventional insights on how diverse experiences enhance communication. The discussion also tackles crisis management strategies and the historical significance of her company's name. Ultimately, she encourages entrepreneurs to prioritize authenticity and alignment in their narratives.