Luke Szkudlarek, founding partner of What., a Zurich consultancy aiding SMEs and startups, shares his journey from employee to entrepreneur. He discusses the powerful role of acquisitions in agency growth, having successfully integrated three agencies into his portfolio. Luke emphasizes the need for maintaining relationships during transitions and ensuring client trust. He also delves into innovative agency strategies, the importance of personal branding, and how small businesses can thrive outside the influence of big tech.