Luke Sophinos, the Founder & CEO of CourseKey, shares his expertise in vertical SaaS strategies. He discusses the unique advantages of focusing on niche markets often ignored by VCs. Sophinos emphasizes the importance of understanding industry dynamics and identifying gaps in existing solutions. He reveals how AI can streamline ideation and validation. The conversation also covers the significance of go-to-market strategies and the power of wedge products as effective entry points. A must-listen for aspiring SaaS entrepreneurs!