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Luke Schoenberger
Executive Vice President of Product Engineering at Playwire with extensive experience in publisher monetization, ad tech wrappers, and in-app monetization strategies.
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Nov 3, 2025
• 22min
Luke Schoenberger on Simplifying Publisher Ad Tech with Playwire’s Wrapper
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Luke Schoenberger, Executive VP of Product Engineering at Playwire, shares his insights on simplifying publisher ad tech. He discusses the development of a custom wrapper for ad monetization, emphasizing its benefits like A/B testing and single payments for publishers. Luke highlights Playwire's transition into in-app monetization, addressing distinct needs compared to web monetization. He also examines the competitive landscape of ad tech, noting challenges posed by generative AI and the need for innovative strategies in display advertising.
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