Luke O'Leary
An expert in search marketing emphasizing the fundamentals of good UX, optimization, understanding audience, solid content, and testing.
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Apr 19, 2024 • 1h 2min
The Evolving State of AI Search
Luke O'Leary, VP at Neil Patel Digital, discusses the evolving state of AI search with a focus on good UX, optimization, audience understanding, solid content, and testing. Topics include the changing role of SEO, Google and Reddit partnership, TikTok as a search platform, and preparing for AI in search. Luke shares insights on his career transition from California to London and differences in marketing approaches between the US and the UK.
