Luke Kigel, VP of digital marketing & consumer experiences at Kimberly-Clark, shares insights from his diverse background with brands like J&J and Walgreens. He discusses how modern marketing must adapt to digitally influenced consumers. Luke emphasizes the importance of full funnel marketing and shares what makes a successful campaign. He also dives into the evolving world of retail media, the role of innovation in marketing, and how strong internal relationships drive effective consumer engagement strategies.