Luke Innes

Luke Innes, CEO of Creative Translation, expertly merges creativity with AI to revolutionize multilingual branding. He shares his unique journey from design to leading a transcreation agency, emphasizing that AI enhances productivity but can't replace human insight. Luke discusses the diverse team of specialists supporting high-quality projects and how AI is democratizing access for smaller brands. He also highlights the importance of cultural consultants and strategic partnerships in effective global communication, promoting responsible AI adoption through the Creative Academy.