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Luke Floyd
Enterprise account executive and structured sales thinker who focuses on winning large deals by prioritizing compelling events and territory strategy, with multiple President's Club appearances and years of experience at Deel.
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25 snips
Dec 4, 2025
• 37min
#529 - How to Win Enterprise Deals with Compelling Events (Not Volume) | Luke Floyd
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Luke Floyd, an experienced enterprise account executive at Deel, shares his strategies for winning large deals by focusing on compelling events rather than sheer volume. He explains how to identify urgency in potential clients and prioritize high-value accounts, mapping out decision trees to guide buyers. By leveraging research and AI, Luke crafts multi-channel outreach that resonates deeply, nurturing relationships based on empathy rather than product pitch. His no-nonsense approach helps streamline success in the competitive enterprise landscape.
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