Luke Fitzpatrick, the Head of Data Science at VALD, dives into the world of data science in sports technology. He highlights the critical role of data quality and security in enhancing athletic performance. Fascinating insights on strength development in adolescents are shared, alongside a comparison of NFL players' strengths to the general population. Luke discusses the innovative approach to retrieving and visualizing normative data, ensuring athletes can effectively benchmark their performance against peers. Collaboration with experts ensures the credibility of the data provided to clients.