Luke Arno, the Chief Revenue Officer at Transcend and seasoned expert in SaaS sales, shares how enablement is the often-missed key to driving sales productivity. He unveils his three-part framework for effective enablement—onboarding, ongoing development, and in-the-moment strategy. The conversation dives into hiring strategies, measuring enablement's impact, and fostering a culture of accountability and coaching. Luke also discusses aligning sales and marketing for success, and introduces the 'CRAMPS' framework to improve employee engagement.
