Lukas Böni, co-founder of Planted, a trailblazer in plant-based meat alternatives, discusses the transformative potential of vegan meats in the food market. He highlights the innovative processes behind crafting realistic plant-based steaks, focusing on natural ingredients to enhance flavor and texture. The conversation dives into the ethical and health-driven motivations for consumers choosing sustainable food sources, alongside the challenges of changing entrenched perceptions in the meat industry. Böni envisions a future where plant-based options surpass traditional meat.