Luis Sousa & Rui Sousa
Co-founders of The AI Break, a Substack newsletter focused on practical AI education and tools; grew their publication to 90,000+ subscribers using paid ads, organic Substack growth, and tutorial-based monetization.
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Nov 3, 2025 • 1h 4min
How These Twin Brothers Built a 90,000+ Subscriber Substack (From Scratch)
Luis and Rui Sousa, co-founders of The AI Break, share their journey from side project to a thriving Substack with over 90,000 subscribers in under two years. They discuss the power of paid ads and how they reinvested profits to fuel growth. The brothers reveal their innovative monetization strategies, emphasizing the importance of credibility over pitching services. They also provide practical advice on using AI effectively and creating quality content, illustrating how to balance free access with paid offerings for maximum engagement.
