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Lucy Levy
Chief Consumer Officer at Zumba, guiding the brand's evolution from VHS tapes to a mobile app and boosting LTV by 17% with innovative strategies.
Best podcasts with Lucy Levy
Ranked by the Snipd community
Aug 6, 2025
• 48min
Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba
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In this lively discussion, Lucy Levy, Chief Consumer Officer at Zumba, and Nicole Page, Senior Product Manager at Zumba, dive into the brand's incredible journey from VHS to app. They reveal how customer insights shaped Zumba's evolution and enhanced retention rates. With a focus on structured programs over endless free content, they highlight how beginner-friendly onboarding redefined user engagement. The shift to simplified web checkouts showcases clever strategies that drove higher subscriptions despite an initial dip in conversions.
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