In this lively discussion, Martin Weigel, Chief Strategy Officer at AMV BBDO, Lucy Jameson, Founder at Uncommon, and Martin Beverley, Chief Strategy Officer at Adam & Eve DDB, delve into the evolution of advertising planning in London. They explore how planners shaped the industry and the overlooked opportunities in brand strategy. The trio emphasizes the value of real-world research, creativity, and mentorship, sharing insights on crafting impactful brand experiences and the future of strategic thinking in a rapidly changing landscape.