Luciano Arruda

Luciano Arruda, Director of Globalization Programs at Automation Anywhere, has a wealth of experience working with companies like Adobe and Google. He shares insights on streamlining globalization using automation and Generative AI while addressing common challenges. Luciano highlights the need for human oversight in AI applications and discusses the evolving role of translators in the age of automation. He emphasizes how companies can leverage AI to improve customer experience and maintain cultural nuances in localization efforts.