Luca Tagliaferro

Luca Tagliaferro, a Senior SEO consultant, delves into the transformative concept of zero-lead marketing. He explains how this approach prioritizes brand development over immediate conversions, effectively reshaping SEO strategies. Luca highlights the power of brand recognition, using giants like Amazon and Apple for illustration. He also discusses the importance of leveraging customer insights for enriching SEO content and warns against an over-reliance on AI, advocating for high-quality, human-refined content.