Luc van Donkersgoed, an AWS Serverless Hero, shares his inspiring journey of building aws-news.com from a personal project to a thriving platform with over 600 subscribers. He dives into the technical intricacies behind its 100% serverless architecture, powered by EventBridge and Lambda. Luc discusses challenges like cold start issues, cost-effectiveness, and monetization strategies through subscriptions and sponsorships. He also addresses the importance of clear boundaries in side projects and offers insights on enhancing AWS news consumption with innovative tools.