Luc Bondar, COO and President of MileagePlus at United Airlines, shares valuable insights from the airline's extensive loyalty program, which boasts over 110 million members. He discusses the significance of evolving loyalty strategies, including the removal of expiry dates on points to build customer trust. Bondar highlights the transformative impact of strategic partnerships and revenue-based models, emphasizing how these innovations enhance customer engagement. He compares MileagePlus with other programs like Marriott Bonvoy and Amazon Prime, showcasing the allure of effective loyalty schemes.
