Lubomila Jordanova

Lubomila Jordanova, CEO of Plan A and co-founder of the Greentech Alliance, shares her journey from investment banking to leading a carbon accounting revolution. She discusses the critical role of corporate sustainability and the importance of embracing mandatory reporting standards. Lubomila emphasizes the need for authentic communication in fundraising and the power of collaboration to combat climate change. She also highlights the importance of supporting women in tech, showcasing her commitment to integrating sustainability into core business strategies.