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Luan Wise
Marketing consultant who has been running her own business for 15 years. Previously worked in client-side B2B and agency-side marketing. Has experience with fast-growth organizations.
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Sep 25, 2024
• 59min
The secrets of B2B Social Media - Andy Lambert and Luan Wise
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In this engaging conversation, Andy Lambert, a marketing expert from Adobe, and Luan Wise, a seasoned marketing consultant, share their insights into B2B social media strategies. They emphasize the importance of genuine client engagement and personal branding for driving growth. Key topics include navigating the complexities of B2B marketing, effective use of platforms like LinkedIn and YouTube, and the role of influencer partnerships in enhancing authenticity. They also introduce valuable tools for crafting social media content.
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