Lt. Col. Orlandon Howard

Lt. Col. Orlandon Howard, a U.S. Army public affairs officer, shares his insights on rethinking strategic communication within military public affairs. He highlights the importance of the PESO model, emphasizing how integrated communication strategies can align military goals with audience needs. Howard discusses the challenges posed by information warfare, particularly from nation-state competitors like China, and the ethical nuances of informing versus influencing. He also poses a thought-provoking research question about the cognitive conditions that influence host nation support for military operations.