Lourenço Mello

Lourenço Mello, Product Marketing Lead at Snowflake, dives into the future of marketing data. He discusses the powerful concept of data gravity, which streamlines operations by bringing applications closer to data. He highlights the significance of mastering data quality to outpace competitors. Trends like AI advancements and privacy challenges are reshaping the marketing landscape. Lourenço also shares insights on the collaborative potential of AI in marketing technology, emphasizing the importance of adaptable data architectures in a fragmented ecosystem.