undefined

Lourenço Mello

Product Marketing Lead at Snowflake, providing insights into the marketing data stack and its future.

Best podcasts with Lourenço Mello

Ranked by the Snipd community
undefined
Oct 22, 2024 • 56min

142: Lourenço Mello: Snowflake's Product Marketing Lead on the marketing data stack of the future

Lourenço Mello, Product Marketing Lead at Snowflake, dives into the future of marketing data. He discusses the powerful concept of data gravity, which streamlines operations by bringing applications closer to data. He highlights the significance of mastering data quality to outpace competitors. Trends like AI advancements and privacy challenges are reshaping the marketing landscape. Lourenço also shares insights on the collaborative potential of AI in marketing technology, emphasizing the importance of adaptable data architectures in a fragmented ecosystem.