Louise Story

Louise Story, CEO of Atlas Obscura and a seasoned journalist from The Wall Street Journal and The New York Times, shares her vision for the beloved travel brand. She discusses winding down their in-house experiences to focus on brand partnerships with tourism bureaus, which are now crucial for revenue. Louise also reveals plans for a travel-planning app rooted in community engagement, emphasizing the importance of audience relationships amid the rise of AI and changing media landscapes.

Louise Story and Dylan Thuris, co-founders of Atlas Obscura, dive into overlooked travel wonders and whimsical destinations. They share quirky travel tales that highlight unusual spots like the Cryptozoology Museum and amusing anecdotes about famous landmarks. Meanwhile, comedian Lewis Black humorously reflects on balancing rage and humor in comedy, providing a peek into his on-stage persona. The conversation flows with laughter, as they explore oddities in travel and the art of storytelling, blending culture and comedy.