Louis Messina

Louis Messina, a renowned concert promoter known for working with major artists like Taylor Swift and Ed Sheeran, dives into the challenges of post-pandemic concert promotion. He discusses the intricate dynamics of ticket pricing, addressing frustrations over fees and the dominance of Ticketmaster. Messina also shares insights on strategic tour planning and the personal connections that elevate artists' careers. His anecdotes reveal how mentorship shaped his journey and the importance of balancing a demanding career with family life.