Louis Marks and Fabian Brown, co-founders of Ropeadope Records, discuss their 25-year mission to support timeless music, particularly in jazz. They highlight the challenges artists face with streaming revenues and stress the importance of physical sales and community engagement. The duo advocates for reeducating fans about valuing music beyond mere streams and emphasizes innovative strategies, such as leveraging platforms like Bandcamp. Their focus is on fostering deep connections between artists and audiences, prioritizing artistic integrity over commercial success.