Louis de Bonnecaze

Louis de Bonnecaze, CEO and co-founder of InterCellar, is on a mission to blend wine with technology. He discusses how they’re revolutionizing authenticity in the wine and spirits market through blockchain, ensuring secure trading and traceability. With NFTs representing each bottle, he tackles the challenge of engaging younger consumers while countering counterfeit wines. Plus, he shares insights on liquidity in wine investments and how storytelling can enhance client connections in this digital age. Get ready for a fresh perspective on enjoying and investing in wine!