Louis Camassa

Louis Camassa, Director of Product Management at Rithum and author of the 2026 Commerce Readiness Index, dives into the urgency for brands to break free from 'spreadsheet speed.' He reveals that 63% of commerce teams struggle with data quality, emphasizing its critical role in decision-making. Louis discusses inventory latency as a competitive edge and warns about the 9% decline in e-commerce traffic due to the zero-click phenomenon. He also highlights the energy infrastructure bottlenecks that threaten AI advancements, pushing for a culture shift in commerce.