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Lou Frankfort
Former longtime CEO of Coach and author of the memoir Bag Man, known for leading Coach’s transformation into a global brand and for the 'magic and logic' leadership framework discussed in the episode.
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Dec 10, 2025
• 1h 7min
Magic and Logic: How Lew Frankfort Built Coach (Plus: Don't Make This Retirement Mistake (SB1772)
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Lou Frankfort, former CEO of Coach and author of 'Bag Man,' shares his journey from city hall to transforming Coach into a global brand. He introduces his 'magic and logic' leadership framework, emphasizing curiosity over confidence in decision-making. Lou discusses the importance of preparation, customer empathy, and designing a memorable retail experience. He also offers insights on retirement planning and avoiding overspending in that pivotal first year. His experiences highlight the balance of intuition and data-driven strategies in achieving meaningful success.
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