Lottie Whyte

Founder and CEO of MyoMaster, a consumer recovery-tech company selling saunas and ice baths; former agency professional who scaled her business via e-commerce and direct customer insights.

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Dec 12, 2025 • 1h 15min

Rory Sutherland, Elfried Samba and Lottie Whyte on founder focus and knowing your customer

Lottie Whyte, Founder and CEO of MyoMaster, discusses her journey in consumer recovery tech, born from a personal sports injury experience. She highlights how simplifying business models and actively listening to customers can unlock growth. Lottie shares insights on gender dynamics in purchasing decisions, the shift towards wellness-focused products, and the importance of maintaining a disciplined focus while scaling. She emphasizes the value of iterative entrepreneurship, open leadership, and the need for lasting customer experiences in a growing company.

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