Lori Turner-Wilson
Founder and CEO of Red Rover Company, specializing in transforming B2B marketing. Author of "The B2B Marketing Revolution."
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Jun 14, 2025 • 26min
The B2B Marketing Revolution
Lori Turner-Wilson, Founder and CEO of Red Rover Company, specializes in transforming B2B marketing into a growth engine. She shares insights from her book, emphasizing the importance of data-driven strategies and thorough market research. Discover how generative AI can revolutionize marketing research and enhance accountability by linking compensation to results. Lori also discusses the need for a mindset shift to view marketing as a vital driver of growth and shares actionable tips for thriving in today's dynamic business landscape.
