Lori Sullivan

Lori Sullivan, President of BluePrint Growth Consulting, brings a wealth of experience from her decades in the AEC industry. She discusses the fierce competition in the sector and the necessity of customer-centric strategies. Key insights include the importance of branding and reputation in business development, common pitfalls AEC firms face, and the evolution of prospecting from traditional to digital methods. Sullivan emphasizes building meaningful relationships to thrive in a constantly changing market.