Lori Peters

Lori Peters, VP of Marketing at Document Crunch, shares her decade of construction tech marketing experience. She highlights why conferences are crucial for lead generation in this sector. Lori discusses the evolution of marketing strategies from seed to Series B, stressing the shift towards community building and integrated teams. She emphasizes AI's role in refining search and content strategies, while also explaining the importance of founder visibility and partnerships in building trust. Tune in to explore effective marketing nuances unique to construction tech.