Lori Haller

Lori Haller, a graphic designer specializing in direct response marketing, shares her insider knowledge on how design can elevate copywriting. She believes that while 'Copy is King, Design is Queen,' emphasizing the need for a compelling opening in sales materials. Lori discusses her detailed three-part copy review process, highlighting the interplay between copy and design for optimal reader engagement. She also stresses understanding your audience to craft relatable copy that resonates, ensuring both elements work together for maximum impact.