Lori Coulter, co-founder of Summersalt, discusses the expansion of the brand beyond swimsuits into other product categories, the role of Instagram in their marketing strategy, and the challenges of finding talent in St. Louis. They also talk about the evolution of their e-commerce platform, the importance of data optimization, and the value of collaborations for their growth. The chapter also highlights the non-stop nature of being founders and the importance of celebrating victories.
