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Lorenzo Serva
Manager of the customer success team for Dynatrace, looking after the Asia-Pacific region. Has been in customer success for about 10 years.
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May 10, 2023
• 57min
Reducing churn: The Power of cross-functional collaboration | Lorenzo Serva
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Join Lorenzo Serva, a seasoned customer success manager at Dynatrace, as he dives into the often tricky waters of reducing churn through cross-functional collaboration. He explores the various types of churn that threaten SaaS businesses and emphasizes the critical importance of strong interdepartmental relationships. Lorenzo shares strategies for enhancing customer retention by aligning offerings with customer needs and highlights how effective product integration can create barriers to switching. Get ready for insights that could transform your approach to customer success!
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