Loren Merchan
A campaign strategist specializing in creating authentic campaigns for US elections.
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Jun 16, 2019 • 36min
Authentic Campaigns, Social Media, and Politics, with Loren Merchan and Jonathan Barnes
Loren Merchan and Jonathan Barnes discuss creating authentic campaigns in US elections, utilizing digital and social media. They delve into the evolving definition of authenticity in politics, the impact of digital media on conveying authenticity, and the challenges of maintaining authenticity across platforms. The importance of genuine storytelling in connecting with voters is emphasized.
