Loren Armstrong

Co-founder of NEVERSECOND, bringing expertise in formulation and cosmetic science to the nutrition brand.

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Apr 7, 2025 • 1h 18min

Bill & Loren Armstrong | NEVERSECOND Co-Founders on Business Building, Nutrition Science, and What's Next

Bill and Loren Armstrong, co-founders of NEVERSECOND, dive into their entrepreneurial journey from running the Whipsmart brand to launching their innovative nutrition company. They share insights on effective branding and the importance of customer feedback in product development. The couple discusses their unique approach to fueling athletes, including the launch of their flavorless C30 gel. With stories about collaborating with elite athletes, they highlight how personal connections drive brand authenticity. Get ready for a fresh take on performance nutrition that’s changing the game!

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