Isabelle Jenkins, PwC UK's Financial Services Industry Leader, and Lord Gavin Barwell, PwC Senior Advisor and former MP and Chief of Staff to Theresa May, discuss the geopolitical, economic and regulatory drivers shaping financial services in 2024. Topics include upcoming elections, technology and AI, ESG and consumer protection, navigating uncertainties, managing geopolitical risks, the UK's international competitiveness post-Brexit, and tension between international competitiveness and consumer protection.