Loran Nordgren

Loran Nordgren, a behavioral theory professor at Northwestern's Kellogg School, dives into why people resist new ideas and how to dissolve psychological friction in organizations. He reveals that framing change as 'evolution' rather than 'revolution' reduces resistance. Loran discusses four friction types that cause inertia and shares practical tactics like using email templates to boost engagement. He emphasizes addressing emotional anxieties directly to unlock potential and restore agency, challenging conventional wisdom on change management without the usual push.