Justin Parker, the e-commerce expert at Origin, and Logan Brown, a product manager at Triple Whale, delve into the intricacies of marketing attribution. They discuss how Origin doubled its ad spend by centralizing data for more accurate tracking. Insights on using AI to uncover action points and the importance of innovative attribution models are shared. The conversation highlights navigating challenges post-iOS 14 and the need for robust tracking across digital channels, ensuring brands remain competitive in a fast-evolving e-commerce landscape.