Jim Koch, founder of the Boston Beer Company, shares insights with budding entrepreneurs Kim, Llance, and Ami. Kim discusses her tropical-inspired apparel line's pivot into rum, while Llance explores taking his tea-bag-soup-broth national. Ami emphasizes exceptional service in her Ontario electrical contracting firm. Together, they dive into strategies for product-market fit, the importance of storytelling in branding, and effective cash flow management, providing practical advice for navigating the complex world of business.