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LJ Brock
Chief People Officer at Coinbase; led major people initiatives such as the mission-first workplace policy, single pay target compensation model, talent density hiring standards, and revamped performance and intern/work-trial programs.
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Oct 2, 2025
• 28min
Building Elite Teams at Coinbase with L.J. Brock
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In a revealing discussion, LJ Brock, the Chief People Officer at Coinbase, shares insights on radical HR practices. He discusses Coinbase's mission-first policy that led to banning political discussions at work, fostering unexpected growth. Also highlighted are talent density standards and the company's refusal to negotiate salaries, designed to attract elite talent. LJ elaborates on innovative hiring methods like work trials and one-year stock grants as strategies to enhance equity and align with market realities.
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