Lizzy Grant

In this conversation with Lizzy Grant, owner of White Point Creative, we explore how intuitive design shapes customer journeys. Lizzy emphasizes the critical 50-millisecond window for making lasting first impressions and reveals that 75% of users judge a website's credibility based on its design. She discusses balancing aesthetics with functionality, shares insights on the evolution of brand photography, and highlights her transition from freelancer to team leader in a multi-six-figure business. This chat is a must for anyone torn between beautiful branding and effective client conversion.