Lizzy Foo Kune
Gartner VP Analyst specializing in marketing data and analytics, co-leading the Gartner Futures Lab.
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Mar 19, 2024 • 37min
Choosing the Right Customer Data Platform
Gartner analyst discusses trends in the Customer Data Platform market, emphasizing the shift from marketing asset to enterprise asset. Highlights include challenges CMOs face, evolution of CDPs, key trends in the CDP space, privacy concerns, and navigating complexities in selecting a CDP. The discussion also covers support for CDPs and market trends.
