Lizzie Widhelm

svp and head of ad innovation and B2B marketing at SiriusXM Media

Best podcasts with Lizzie Widhelm

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Nov 21, 2023 • 55min

From AI voice cloning to personalized playlists, how SiriusXM Media’s Lizzie Widhelm is automating audio ad sales

Lizzie Widhelm of SiriusXM Media discusses the growth of programmatic audio ads and the importance of targeting audiences based on demographics and interests. She highlights the increase in programmatic revenue for podcasting and the potential of generative AI in automating ad sales. The chapter descriptions touch on various topics including the holiday shopping season, programmatic advertising, and the press event for Sirius XM's new app and streaming capabilities.