Join Lizz Hellinga, a Consultant and Salesforce MVP specializing in data quality, as she emphasizes that clean data is crucial for harnessing the power of generative AI. Lizz warns that poor-quality data can undermine AI insights. She shares that bad data can include duplicates, inaccuracies, and outdated records, highlighting the need for strong data governance. Practical steps for data cleanup and engaging stakeholders in the process are also discussed, making a strong case for the importance of maintaining data integrity in today’s tech landscape.