Liz Simmie, co-founder Honeytree Investment Management, discusses the strategy of their ESG-focused ETF and provides insights on the process of launching an ETF. They explore stakeholder governance, integrating ESG data, challenges of implementing ESG approach in the Canadian market, evaluating companies based on board diversity and governance, aligning long-term goals and efficiency, future of ESG reporting and pay equity, ESG investing and exclusion of pharmaceutical companies, and efforts of oil sands companies in addressing diversity and reducing emissions.