Liz Segran

Liz Segran, a Senior writer at Fast Company, delves into Sephora's transformative role in the beauty industry. She discusses how Sephora revolutionized high-end beauty by introducing diverse brands and sampling opportunities. Segran raises important questions about the retailer’s market dominance and its impact on smaller brands struggling for visibility. The conversation also touches on Glossier's evolution and the intense competition faced by beauty brands within Sephora's ecosystem, highlighting the complexities of consumer culture in beauty retail.

In this discussion, Liz Segran, a senior writer at Fast Company known for her insights on business trends, delves into Target's recent struggles, particularly highlighting the backlash from their DEI policy rollback that has led to significant boycotts and sales declines. Todd Sherman, a senior director at YouTube Shorts, shares the evolving landscape of short-form video content, detailing YouTube's strategic positioning against rivals like TikTok. The chat navigates how these shifts impact consumer behavior in retail and digital media.