Liz Murphy

Liz Murphy, founder of Liz Murphy College Advising, shares insights from her journey in scaling a college advising practice. She discusses utilizing part-time coaches and the power of relationship marketing over traditional methods. Liz tackles the challenges of money mindset, revealing her transition to industry-standard pricing after improving her financial management. With a focus on simple tech tools and effective team structure, she reflects on the importance of managing parent involvement in the advising process and the value of mentorship from her IEC peers.